Beach lounge area with palm trees, beige shade sails, and seating arrangements, overlooking the ocean with thatched umbrellas in the background.

Cupra x Dokuzbucuk Beach Çeşme

As part of a collaboration with Dokuzbucuk Beach in Çeşme, we designed and delivered a dedicated brand space for Cupra. The sandy ground and windy conditions posed significant operational challenges; however, by utilizing durable and minimal materials, we successfully executed the construction. All elements were carefully selected to be organic and recyclable, ensuring both sustainability and alignment with Cupra’s brand values.

Installations

Deserted beach with palm trees, sandy shore, a wooden pathway, and thatched umbrellas overlooking the ocean at sunset.

BEFORE

Area of usage (Appx.): 10x15=150 m2

Structure
The design primarily incorporates palm trees and jute fabric, reflecting a natural and minimal aesthetic. No additional flooring materials were used in order to preserve the authentic beach atmosphere and allow guests to feel the sand throughout the space.

Communal Area
At the center of the lounge, rustic low-height tables were placed to encourage a relaxed and social setting. Surrounding these tables, large branded cushions provided comfortable seating and reinforced the brand presence.

Seating Areas
Each corner of the structure was designed as a cozy seating zone, furnished with sofas and coffee tables, creating intimate spaces for small groups.

All materials used were organic and recyclable, ensuring a sustainable approach while aligning with Cupra’s brand values.

Beach scene with palm trees, sand, sunshade sails, and ocean in the background on a sunny day.

AFTER

Shading area: Organic jute fabric

Beach scene with cabanas, umbrellas, lounge chairs, and a wooden sign with the word 'CUPRA' in front of a blue ocean and sky.

Branded DJ booth

Outdoor scene on a sandy beach with a rust-colored spherical sculpture featuring cutout shapes resembling a triangular face, casting a shadow on the sand. In the background, there are palm trees, a small gazebo, and lounge chairs under a clear blue sky.

Metal gobo